Mondelēz-owned candy brand Sour Patch Kids started off the day on Twitter by wishing everyone a good morning-except Jake Gyllenhaal, tweeting that the brand “just wants to talk” to him alongside an image of a vaguely threatening gummy.
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The company took to social media this morning to encourage consumers to try “Taylor’s favorite drink,” which can apparently be ordered at Starbucks locations nationwide simply by asking for “Taylor’s Latte.” Sour Patch Kids MP3 Song by Asher Roth from the album Asleep In The Bread Aisle. Taylor Swift’s favorite drink is a grande caramel non-fat latte, at least if Starbucks’ Twitter bio is to be believed. Below, Ad Age has compiled some of the most notable release-day brand reactions to Swift’s album. SOUR PATCH KIDS Watermelon Soft & Chewy Candy, Christmas Candy Stocking Stuffers, 24 - 2 oz Bags 4.8 out of 5 stars 1,338 16.36 16. Many corporate accounts have spent the day lining up on Twitter to react to “Red (Taylor’s Version),” taking the album’s re-release as an opportunity to make a witty pun, reflect on some inner heartbreak, or simply hate on actor Jake Gyllenhall. This time around it’s not just so-called “Swifties” who are greeting the singer’s 30-song release with praise-social-savvy brands are getting in on the action, too. Originally containing 16 tracks, “Red” was met with critical acclaim upon its debut nine years ago. This morning, Taylor Swift released “Red (Taylor’s Version),” an expanded re-recording of her hit 2012 album that comes as the Grammy Award winner seeks to reclaim her older music catalog following a dispute with her ex-record label.
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